How to change your website plan mid-subscription
Businesses change. The plan that fits in month one is rarely the plan that still fits in month nine. So the question is fair: if you grow into something bigger, or scale back to something simpler, what is the actual mechanic for changing your website plan — and what does it cost?
Why most providers make plan changes painful
The standard playbook in this industry is to make upgrades effortless and downgrades miserable. Sales-led companies optimise for one direction. You can call any time to spend more money. To spend less, you have to find a buried link, wait for a callback, sit through a retention offer, and accept that the change "takes effect at the start of the next billing year."
We are not interested in playing that game. The pricing on this site is the pricing. The plans are the plans. The mechanic for moving between them is documented in plain language below, not buried in a support article we hope you never find.
Upgrading: immediate, prorated, no friction
If you decide mid-month that you need more, the upgrade happens straight away.
- You email or message us with the plan you want to move to.
- We change your subscription on the same day.
- You pay the price difference, prorated for the number of days remaining in your current billing month.
- From the next billing cycle, the new plan's monthly price applies in full.
The new plan's features — additional pages, Cloudflare setup, daily backups, prioritised support, WooCommerce activation, whatever applies — start being delivered immediately. Nothing waits for the next month.
WORKED EXAMPLE — UPGRADE
You are on Starter (kr 790/month) and 12 days into your billing cycle (so 18 days remain). On day 13 you ask to move up to Standard (kr 1 490/month).
The prorated charge for the remaining 18 days at the price difference (kr 700/month) is approximately kr 420. That hits your card today. From your next renewal date, you're billed kr 1 490/month at the new plan.
Downgrading: at renewal, not mid-period
Downgrades work differently. They take effect on your next renewal date — not in the middle of a paid month, and not inside the initial 12-month commitment. There are two reasons for this.
First, you have already paid for the higher plan for the current month. Keeping the higher service level until that period ends is fair to you. We do not pull features out from under a paid subscription.
Second, the 12-month commitment exists because we absorb the build cost up front instead of charging a setup fee. If clients could downgrade to the cheapest plan in month two, the deal would not work. Downgrades become available at renewal, which is when the build-cost balance has played out.
WORKED EXAMPLE — DOWNGRADE
You are on Standard and decide in month eight that Starter is enough. You tell us. Nothing changes immediately — you keep Standard's service until month twelve, when the initial commitment ends. From month thirteen onward, billing switches to Starter pricing automatically.
If you decide post-commitment (month thirteen onward) that you want to drop a plan, the change takes effect at your next renewal date — typically within the same month.
What does not change between plans
The things that make moving up easy are the same things that make moving down safe. The platform stays the same: WordPress, Kadence, standard plugins. The hosting account stays the same. Your content, your URLs, your SEO history, your analytics — none of that resets when you change plan. You are not migrating your site. You are changing the service level around it.
Edge cases worth knowing about
Skipping a plan: Starter to Shop is fine. The prorated upgrade works the same way; the Shop-tier setup (WooCommerce activation, payment gateways, shipping config) gets scheduled and started.
Temporary upgrades: If you only need the higher plan for a defined period — say, a campaign push — we can do that. Upgrade now, downgrade scheduled for renewal. It removes any awkwardness around having to remember to drop back down.
Custom needs that don't fit a plan: If you are asking for something none of the three plans cover, we will quote it separately rather than push you into a plan that doesn't match. The plans are a starting point, not a cage.
Not sure which plan fits?
Tell us what your business does and what you want the site to do. We'll recommend the right starting plan — and tell you honestly if Starter is enough.